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Negotiate Like A Wizard

As real estate agents we often have trouble explaining our value and why we charge "so much". It's easier to get a listing by cutting your commission by one or two thousand dollars that it is to explain why you are worth the money and how you can net your clients more dollars with the final sale price.

In this video is a storey about how I learned from a real life "Negotiation Wizard" Chris Whitehead and how I continue to used techniques learned while mentoring under a master more than 10 years. Techniques like this not only justify why we charge what we do, but they also help our clients put the most amount of money possible in their pockets at the end of their transaction.

There is a bid difference between "Fee for Service" and "Net Profits", hopefully this video helps illustrate which one should be most important in your sale.